Alibaba Group is the largest e-commerce company in the world.

Grow Haus helped officially launch Alibaba into Australia and New Zealand through engaging video content.

It has been viewed by hundreds of thousands of people, including the founder of the company, Jack Ma, at a major launch event in Melbourne involving key Australian businesses.

The concept was centred around telling the stories of successful Alibaba users in ANZ, while also providing a level of understanding as to how Alibaba platforms work in conjunction with existing or aspiring businesses.

We also created personalised clips for the businesses involved to spruik the Alibaba platforms and for Alibaba social media campaigns.